After the initial giveaway on June 29 drew 19,557 fans to Tropicana Field and spawned an internet sensation, a second Zim Bear promotion will be held prior to the Rays' Sept. 3 game against the Yankees, the team announced on Wednesday.
By popular demand, the stuffed bears, which are wearing a Rays hat and jersey and have senior baseball advisor Don Zimmer's face, will be given to the first 10,000 fans in attendance.
Opinion is split on whether the iconic bear is creepy or cute, but the fact remains that everyone wants one.
"I've got so many people wanting a Zim Bear -- from Joe Torre to people out in California," Zimmer said after the first giveaway. "Friends all over the country, my daughter up in New Hampshire -- they all want a Zim Bear."
Perhaps the most-popular giveaway of the year, the Zim Bear is selling on eBay for up to $79.99.